ITB Berlin Celebrates Its Anniversary
ITB Berlin – Internationale Tourismus-Börse Berlin – is one of the largest travel trade fairs in the world and is held annually in the German capital. Since 1966, it has presented the full spectrum of the global tourism market, ranging from adventure travel and business trips to medical tourism and innovative travel technologies.
ITB consistently positions itself as a key platform for showcasing progressive marketing strategies and advanced sales methods used by international tourism enterprises.
This role is closely linked to the need for transformation and continuous improvement within the tourism industry. Global security frameworks, climate change and current energy challenges require adaptation and innovation.
In recent years, the number of direct participants has grown significantly. Alongside internationally recognized corporations, global associations and national and regional tourism organizations, insurance companies, major business publishers, leading airlines and specialized media outlets are increasingly represented.
ITB regularly demonstrates that tourism, as a social sector contributing to improved quality and longevity of life, possesses considerable resilience and innovative potential. Artificial intelligence and digitalization are expected to play a crucial role in implementing these developments.
The 60th anniversary edition of ITB Berlin will take place from 3 to 5 March at Messe Berlin (Messedamm 22, D-14055 Berlin). This year’s guiding theme is: Past, Present and Future of the Travel Industry.
Each year, one country is honored as the official partner country and guest of honor. In 2026, Angola assumes this role and will ceremonially open the fair, presenting its cultural diversity, natural landscapes and sustainable tourism initiatives.
Selected highlights of the ITB 2026 program include:
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Travel Technology 2026: latest digital innovations with a focus on artificial intelligence and blockchain;
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Adventure Tourism Expo: trends in adventure and active travel;
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Business Travel Show 2026: modern tools and strategies for business travel management;
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Luxury Travel Fair: exclusive offers in the premium tourism segment;
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Sustainable Travel Conference: approaches to environmentally responsible tourism;
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Medical Tourism Expo: current developments and future perspectives in medical travel.
Further information and tickets:
https://www.itb.com/de
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